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Analytics Services

Every service, built to prove ROI

Four tightly integrated disciplines that turn scattered ad data into a single, auditable source of truth — and then into measurable revenue growth.

Custom Ad Tracking

Bespoke tracking architectures built around your funnel — not a template. Server-side tagging, first-party pixel strategies, and UTM governance that survive iOS privacy changes and cookie deprecation.

  • Server-side & first-party tracking
  • UTM taxonomy design & enforcement
  • Offline-to-online conversion stitching
  • Cross-device identity resolution

Cross-Platform Attribution Modeling

Data-driven attribution across Google, Meta, TikTok, LinkedIn, programmatic, and email. We compare model families — position-based, time-decay, Shapley value — and pick the one that reflects your buying cycle.

  • Multi-touch & incrementality modeling
  • Shapley-value channel credit allocation
  • Media-mix modeling (MMM) for budget planning
  • Holdout & geo-lift experiment design

Automated ROI Reporting

Reports that build themselves. Scheduled, board-ready ROI reporting delivered to Slack, email, or your BI tool — with anomaly annotations so leadership sees the why behind every number.

  • Scheduled executive & channel reports
  • Profit-aware ROAS (COGS & LTV integrated)
  • Plain-language anomaly annotations
  • Native exports to Looker, Tableau & Sheets

Conversion Funnel Optimization

Systematic CRO grounded in analytics, not opinion. We instrument every funnel stage, quantify drop-off economics, and run rigorous A/B and multivariate tests to lift conversion rates month after month.

  • Full-funnel instrumentation & heatmaps
  • Quantified drop-off analysis per stage
  • A/B & multivariate testing programs
  • Landing page & checkout velocity audits

How engagement works

A structured path from audit to compounding returns

1 Week 1–2

Audit & Instrument

Full tracking audit, gap analysis, and deployment of server-side tagging with a governed UTM taxonomy.

2 Week 3–4

Model & Reconcile

Attribution model selection, data reconciliation to 99.8% accuracy, and baseline ROAS benchmarking.

3 Month 2+

Optimize & Scale

Continuous CRO experiments, budget reallocation against predictive forecasts, and automated reporting.

Talk to an analyst

Which services fit your funnel?

Tell us about your campaigns and we'll map the fastest route to measurable ROAS improvement.